WALMART - PILLSBURY MEAL SOLUTIONS
THE ASK: Create a scale program for Walmart promoting the idea “Add Pillsbury to whatever you’re having and it becomes a meal.” Four concepts were shown. Dough Boy Dinners took the prize. Product innovations and seasonal pushes were rotated in to keep the Brand Shop fresh as a warm crescent.
“Wrap you li’l boos” might be my favorite piece of instructional copy that’s ever crossed my desk.
THE ASK: Splash an EXISTING campaign across the Yoplait Brand Shop. I’m sharing this work to demonstrate how I’m always pushing boundaries to get brands noticed. In this case, working within WMC guidelines, I pushed our designers to shrink the colored bars and let the brand’s flowers and ribbons add some interest. If you’ve ever worked within the Walmart constraints, you understand how this is a win.
WALMART - YOPLAIT
WALMART - BLUE BUFFALO
THE ASK: Tout the adventurous spirit of Blue Buffalo Wilderness by taking a cheeky jab at show dogs in banner ads running during the AKC Westminster Dog Show.
